My Wall
My Wall
building a portfolio creation platform for Influencers with our product and tech expertise.
building a portfolio creation platform for Influencers with our product and tech expertise.
Context
Context
MyWall is a dynamic platform designed to empower influencers across various niches. MyWall allows influencers to seamlessly showcase their portfolios, highlight social media reels, promote affiliate apps, and feature their handpicked products. MyWall aims to boost engagement, reach, and revenue potential for influencers of all kinds.
MyWall is a dynamic platform designed to empower influencers across various niches. MyWall allows influencers to seamlessly showcase their portfolios, highlight social media reels, promote affiliate apps, and feature their handpicked products. MyWall aims to boost engagement, reach, and revenue potential for influencers of all kinds.
Objective
Objective
The MyWall team approached us to help them create their product from scratch. The product was the first of its kind. Hence, brainstorming the ideal user flow was a challenge. The overall tech framework had to be decided upon from frontend and backend. MyWall's mission to empower influencers across diverse niches presented a unique tech challenge, but our team's experience in creating innovative platforms like Newsline gave us confidence. The team sat together for countless hours in finding the right way to put every single element into this product. Some other areas we had to look at:
The MyWall team approached us to help them create their product from scratch. The product was the first of its kind. Hence, brainstorming the ideal user flow was a challenge. The overall tech framework had to be decided upon from frontend and backend. MyWall's mission to empower influencers across diverse niches presented a unique tech challenge, but our team's experience in creating innovative platforms like Newsline gave us confidence. The team sat together for countless hours in finding the right way to put every single element into this product. Some other areas we had to look at:
Analytics integration with Meta
Analytics integration with Google
Video content upload from Meta
Video content upload from Google
Analytics integration with Meta
Analytics integration with Google
Video content upload from Meta
Video content upload from Google
Execution
Execution
Tech Stack Used
Tech Stack Used
Frontend
Frontend
Next JS
A popular React framework, was employed for the frontend development. Its server-side rendering capabilities and optimized performance ensured a fast and responsive user experience
Next JS
A popular React framework, was employed for the frontend development. Its server-side rendering capabilities and optimized performance ensured a fast and responsive user experience
Redux
Redux was used for state management, enabling efficient handling of application state and data flow.
Redux
Redux was used for state management, enabling efficient handling of application state and data flow.
Backend
Backend
AWS Amplify
AWS Amplify facilitated the development, deployment, and scaling of the backend services. It streamlined the integration of various AWS services and offered tools for authentication, APIs, and more.
AWS Amplify
AWS Amplify facilitated the development, deployment, and scaling of the backend services. It streamlined the integration of various AWS services and offered tools for authentication, APIs, and more.
Lambda
Lambda allowed for the execution of serverless functions in response to specific events, enabling efficient data processing and logic execution.
Lambda
Lambda allowed for the execution of serverless functions in response to specific events, enabling efficient data processing and logic execution.
DynamoDB
DynamoDB provided a scalable and high-performance solution for managing structured data.
DynamoDB
DynamoDB provided a scalable and high-performance solution for managing structured data.
AppSync
AppSync was utilized for creating GraphQL APIs, enabling real-time data synchronization and efficient querying for a responsive user experience.
AppSync
AppSync was utilized for creating GraphQL APIs, enabling real-time data synchronization and efficient querying for a responsive user experience.
Key Integrations Done
Key Integrations Done
Video content upload access and analytics access permissions to present the consolidated data from Facebook and Instagram in a structured format for our application. Visual representation with key metrics such as total views, engagement rates and reel performance.
Video content upload access and analytics access permissions to present the consolidated data from Facebook and Instagram in a structured format for our application. Visual representation with key metrics such as total views, engagement rates and reel performance.
Video content upload access and analytics access permissions to present the Youtube data in a consistent manner across platforms. Visual representation with key metrics such as total views, engagement rates and reel performance.
Video content upload access and analytics access permissions to present the Youtube data in a consistent manner across platforms. Visual representation with key metrics such as total views, engagement rates and reel performance.
Outcome
Outcome
After understanding the requirements for accessing content via these platforms, we were able to secure the needed permissions and make the application live. The collaboration resulted in a pioneering platform that revolutionised how influencers present their portfolios. MyWall successfully provided a seamless space for influencers to amplify their reach and engagement, driving higher revenue potential. The platform's intuitive design and robust tech infrastructure enabled effortless integration with major social media and analytic tools, offering influencers a powerful medium to curate and promote their content effectively.
After understanding the requirements for accessing content via these platforms, we were able to secure the needed permissions and make the application live. The collaboration resulted in a pioneering platform that revolutionised how influencers present their portfolios. MyWall successfully provided a seamless space for influencers to amplify their reach and engagement, driving higher revenue potential. The platform's intuitive design and robust tech infrastructure enabled effortless integration with major social media and analytic tools, offering influencers a powerful medium to curate and promote their content effectively.
